No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years after what I'm pretty sure was the first time McDonalds didn't profit in a quarter, the company has made an enormous effort to re-brand and reposition themselves in a new marketplace. This move in Tokyo is possibly the biggest move thus far. This new Quarter Pounder store front, offers just Quarter Pounders and Double Quarter Pounders, a clean black, red and white fit out, even with new food packaging. Check out the website - quarter-pounder.net
2 stores both open 24 hours, one on Omotesando and the other in Shibuya East. I'll make sure to check for it when in Tokyo in just over a week.
No comments:
Post a Comment